Founding AE - New Markets

Borderless

Borderless

London, UK

Posted on May 20, 2026
Sales · London HQ · Hybrid

Founding AE - New Markets

🚀 About Borderless

Borderless is simplifying the complexity of global immigration, starting with the UK.

Immigration is one of the most important - and most broken - systems in the global economy. It’s shaped human history, yet businesses and individuals hit friction at every turn, and government policy lurches with the political cycle.

Our vision is simple: a world where borders are no longer barriers, empowering the ambitious, wherever they are.

Backed by Entrepreneur First and Backed.VC, we’re already supporting 600+ businesses, 15,000+ workers and scaling fast into new sectors and markets.

Around 25% of our workforce is sponsored, and we proudly offer visa sponsorship as part of our hiring process.

🎯Why This Role Exists

We've built a product that works. We've proven commercial traction in the UK. Now we're going international - and we need someone exceptional to lead the charge.

This is not a job for someone who needs a playbook, a warm pipeline, or a brand name to open doors. This is a job for someone who builds those things from scratch. You'll be at ground zero selling Borderless into a new geography, with a mandate to prove that what we've built in the UK can work somewhere else entirely.

Our initial targets are Canada, UAE and US. You'll own the GTM hypothesis, build the pipeline, run the sales cycle, and close the first customers. If you succeed, you'll build the team around you.

This is a high impact role reporting directly into our co-founders.

This role is right for you if...

  • You've started something yourself - a company, a project, a product - and sold it to customers who had never heard of you

  • You've been the person a company taps to open a new market because they know you'll figure it out

  • You hear 'no' and think 'not yet'

  • You don't wait to be told what to do next

🛠️What You'll Do

  • Own market entry in our target geographies end-to-end - from initial hypothesis to first signed customers

  • Build your own outbound pipeline from zero: prospect, qualify, demo, propose and close

  • Sell consultatively - educate prospective customers on the problem we solve, understand their specific pain, and tailor the solution accordingly

  • Test different ICPs, messaging, and channels to learn fast - what's working, what isn't, and why

  • Leverage the existing Borderless customer base for warm introductions into new markets

  • Collaborate with product and operations to feed customer insight back into the platform

  • Report back to leadership with clear, honest updates on what's working, what’s not and what we should try next

What We're Looking For

Must-Haves

  • Proven experience generating revenue from zero - as a founder, founding AE, or the person who opened a new market for an existing company

  • Exceptional outbound sales skills - you build your own pipeline, you don't wait for leads

  • Consultative selling ability - you listen before you pitch, you educate before you close

  • Extreme resilience and grit - entering a new market is hard, rejection is frequent, and you come back stronger every time

  • Strategic judgment - you know when to iterate, when to pivot

  • Full ownership mentality - you treat this geo like your company within a company

  • Genuine alignment with the Borderless mission

Nice-to-Haves

  • Existing network in Canada, UAE or US

  • Familiarity with AI-powered prospecting tools (Clay, Apollo, etc.)

  • Experience at a Seed, Series A or Series B company that was in the process of proving commercial traction in a new market

What Success Looks Like

  • Month 3: At least one signed contract in a new geography

  • Month 6: Revenue greater than 0 in at least one geo, a working GTM hypothesis, and a clear view on next steps

  • Month 12: A small team being built around you in the market you've proven

🧪 Interview Process

  • Screening call with Talent team

  • 45 min interview with Hiring Manager

  • Take-home exercise (targeting & outreach)

  • Final onsite

💯 Benefits

🏢 3 days in office, 2 days remote

🌮 Monthly company in office lunches

🕺 Monthly company team events

✈ Annual offsite (our last one was in Palma!)

👩‍⚕️ Comprehensive private medical insurance

Holidays & Remote Work

✈ 25 days holiday each year + 3 days between 25th December and 31st January + bank holidays

💻 1 week work from anywhere policy

Growth & Development

📚 £500 annual Learning & Development budget

📈 6 month performance reviews and promotion opportunities

Equipment & Other Perks

🖥️ Laptop, peripherals — whatever you need to work effectively

🚲 Cycle To Work scheme

💰 Employer contributions via Smart Pension

💬 Access to Spill (mental health support)

👟 Gym in Shoreditch Exchange

☕️ Onsite Barista

Department
Sales
Locations
London HQ
Remote status
Hybrid

About Borderless

We believe in a world where borders are no longer barriers. Since launching in 2023, we’ve helped 400+ UK businesses and thousands of individuals across healthcare, construction, finance, and more. Our digital platform streamlines the UK sponsorship process using automation and expert support.

Backed by Entrepreneur First and Backed.VC, we’re scaling fast.

Also, around 25% of our workforce is sponsored, and we proudly offer visa sponsorship as part of our hiring process.

Founded in 2023
Co-workers ~45
Sales · London HQ · Hybrid

Founding AE - New Markets