Cleo

meetcleo.com

Using simplicity and humour, Cleo has helped 4 million people improve their relationship with money. But she’s not a bank. She’s a platform for the 99% – an AI assistant defining a new category, one that goes beyond saving and budgets to actually changing how people feel about finances. Through chat, she provides users with deep insight about money, while suggesting personalised financial products that increase the ability to save. That said, it’s really our tone of voice that makes us special. Cleo is a product for the next generation - meeting users where they are and building the type of relationship they expect. That also means dropping the BS.