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Assistant Brand Manager (H/F)

La Vie

La Vie

Marketing & Communications
Paris, France
EUR 800-1,200 / month
Posted on Feb 24, 2025
  • Assistant Brand Manager (Internship)
    • Paris
    • Internship

About

At La Vie, we love meat, but we don’t love its impact on life. We’re on a mission to help people move from an animal-based diet to a plant-based one, whilst keeping a big smile on their face. Our unique product technology and patented vegetal fat recipe, delivers the juiciest meat-like experiences ever known in the category. We are building a movement, a positive change for the industry and for the planet.
Come and join us.

From plants with Love.
La Vie™

Job Description

As La Vie’s Assistant Brand Manager, you’ll have the unique opportunity to join our incredible French marketing team and help develop and grow a unique brand.

RETAIL / TRADE MARKETING

  • Measure the business performance of the category and our brand (with our internal tools and IRI)

  • Contribute to the launch of our game-changing innovations : monitoring media plans, creating content for the website...

  • Ensure the successful implementation of promotional initiatives in store in collaboration with marketing and the sales team : couponing plans, tastings in stores, POSM management.

  • Craft persuasive arguments to empower our field sales team

  • Competitive intelligence of the plant-based world

FOODSERVICE ACTIVATIONS

  • Participate in the activation of amazing accounts like Burger King or Pizza Hut

  • Contribute to the creation of sales support materials for food service events (tradeshows, client activations).

  • Craft and oversee activations for cool clients i.e Hank, Land & Monkeys, Mosugo

EVENT MANAGEMENT

  • Help to ensure the perfect execution of Tradeshow (such as Sirah Lyon, Sandwich & Snack Show)

  • Organizing La Vie's participation / visibility in external events such as brand or media partnerships

Preferred Experience

  • Min BAC +4 from a business school or similar

  • A first internship as a field sales manager, assistant brand manager, or trade marketing is a plus

  • You’re versatile and meticulous, and you are recognized for your organizational skills

  • You have a strong interest in the world of agri-food and plant-based

  • You’re a wizard of Microsoft Office (Excel, PowerPoint)

  • You are fluent in French and English (It’s our internal language at La Vie)

Recruitment Process

Recruitment Process

You will have a first video call with HR and a second interview with your future managers, Charlotte & Amélia !

What makes La Vie unique ?

🌱 Impact: We exist to put a happy end to animal-intensive farming. Waking up every day to save pigs and tons of CO2 is pretty darn cool.

🚀 Unique adventure: Our vision is to become by 2040 the largest pork brand on Earth… Without hurting a fly! We’ll achieve this vision and tackle all the challenges on the way in what will surely be your craziest professional experience.

💙 People-first: Everyone at La Vie is passionate, smart, and good-vibe. It’s pretty unique to feel you are only surrounded by people who truly care.

🌎 International environment: English-speaking and various nationalities.

👩🏻‍🔬 R&D + Innovation: expect to learn a lot and eat a lot of samples!

💡Opportunities to learn and Grow: training, learning lunch, regular Q&A sessions with our leadership, honest discussions about our company KPIs, monthly feedback sessions

♡ Values that brings us together : #Examplary #Ambition #Teamwork #Sunny

🤩 Trust: respect and transparency from everyone.

🥳 Weekly afterwork drinks with the team

🏃 A healthy mind in a healthy body: Team Participation in sports events!

BENEFITS

🚲 100% Green mobility and 50% Transports 🏝 🍎 🍇 🍊 Healthy snacks + Daily team lunchs👨💻 IT tools of your choice from BackMarket💼 🥗Pocket friendly veggie lunch by Foodles!

La Vie is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

If you are passionate about plant-based innovation, have a successful sales track record in the food manufacturing sector, and are ready to make a significant impact in the European market, we invite you to apply for this exciting opportunity at La Vie.

Additional Information

  • Contract Type: Internship (Between 5 and 6 months)
  • Location: Paris
  • Education Level: Master's Degree
  • Experience: < 6 months
  • Occasional remote authorized
  • Salary: between 800€ and 1200€ / month

Sounds like something made for you?