Pencil uses AI to make ads. We want to become the default way ads get made because AI ads are 2x faster and cheaper to make, and 2x better performing than making them without AI.

We’re called Pencil because we believe AI will be a tool for creative people, not a replacement - it may even be as fundamental a tool in the future as the pencil was in the past.

Pencil was founded in 2018 with a team from Google, Facebook, and Uber with backing from Sequoia and Entrepreneur First. We were acquired by the Brandtech Group in 2023 to pursue a shared vision of bringing GenAI to the Fortune 500.

Singapore

Pencil

Ambitious individuals leave places like Google, Goldman Sachs and Stanford to join EF. Why? Because starting a startup is the highest impact thing you can do with your life.    EF is the best place to find a co-founder, build a company and access the world's best investors. We've helped build over 80 technology companies, collectively worth over $1bn.
EF is backed by Reid Hoffman (founder of LinkedIn) and Greylock Partners, Mosaic Ventures, Founders Fund, Lakestar and some of the world's best entrepreneurs.
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