Your mission

We are building a revenue-driven GTM engine where a significant portion of pipeline originates from direct and inbound channels.

The Website Growth Engineer will own the end-to-end website, conversion layer, and web platform infrastructure, ensuring that:

• High-intent demand is properly captured and converted
• The website supports both sales-led (mid-market/enterprise) and PLG (SMB self-serve) motions
• The platform is fast, scalable, and technically sound, not just managed, but continuously engineered
• Internal teams ship faster, with fewer manual steps and less friction

This role goes beyond website management. It is a conversion engineering role and platform ownership role at the core of our growth system. You will be hands-on in the code, in the data, and in the strategy.

This is a hands-on engineering role. You will build, not brief. If you rely on developers to ship, this role is not for you.

In this role you will

1. Own the Website as a Revenue Conversion Engine

• Own performance across: traffic to lead to pipeline conversion, direct and organic channels
• Continuously improve conversion rates, user journeys, and page performance
• Ensure the website is fast, technically sound, and structured for conversion, not just information
• Lead CMS migrations, re-platforming initiatives, and large-scale website refactors when needed
• Establish best practices around performance, reliability, accessibility, and maintainability

2. Build & Optimise SMB PLG Conversion Flows

• Own the website layer of the PLG motion for small SMBs
• Partner with Product Marketing and Product to define value proposition and conversion flows
• Design and build the landing to signup to activation journeys, including self-serve onboarding entry points
• Continuously improve signup conversion, activation rates, and funnel drop-off points

3. Enable ABM & Mid-Market / Enterprise Conversion

• Build and manage advanced website experiences for ABM: personalised landing pages, account-specific experiences, and dynamic content based on industry, segment, and campaign
• Support Demand Gen and Sales in target account engagement and campaign-specific conversion flows
• Ensure the website supports higher-complexity, longer buying journeys

4. Drive End-to-End Conversion Optimisation (CRO)

• Own CRO strategy and execution across landing pages, core website pages, forms, and conversion paths
• Run structured experiments: A/B tests, messaging variations, UX/UI changes, funnel optimisations
• Work closely with the Digital Lead (traffic and campaigns), PMM (messaging), and Brand (creative)

5. Own Website Infrastructure & Technical Execution

• Manage and evolve the CMS (e.g. Webflow, HubSpot CMS, or equivalent) and its integrations with CRM and marketing tools
• Ensure clean data capture, reliable tracking across the full funnel, and scalability for campaigns and experiments
• Own architecture decisions, data flows, and long-term platform direction
• Build internal tools and lightweight automations that replace manual workflows and reduce operational friction across GTM, content, and marketing teams

6. Partner with GTM Ops on Data & Funnel Visibility

• Ensure accurate tracking of conversion rates, source-to-pipeline performance, and user behaviour
• Help identify funnel bottlenecks, drop-off points, and high-intent signals
• Support data-driven optimisation decisions across the team

7. Support Global Demand Gen Execution

• Enable regional Demand Gen teams with campaign landing pages, conversion flows, and localisation support
• Ensure consistency across regions while moving fast on campaigns

What you need to be successful

What You Bring

• 5 to 8+ years in growth engineering, web platform, or CRO-focused roles in B2B SaaS
• Strong hands-on experience with CMS platforms (Webflow, HubSpot CMS, or similar), conversion rate optimisation, and A/B testing frameworks
• Proven ability to lead platform migrations, refactors, and re-platforming efforts
• Experience with marketing automation, CRM systems, and analytics tools (GA4, Mixpanel, or similar)
• Comfortable owning architecture decisions and building for long-term scalability

Skills & Mindset

• Front-end to full-stack engineering capability: confident in HTML, CSS, and JavaScript as a baseline, with the ability to build complete solutions end-to-end without relying on engineering resource
• Strong technical and analytical mindset, equally at home building and analysing
• Systems thinker who understands how traffic, conversion, and pipeline connect, and where the leverage points are
• High ownership mindset, focused on revenue impact, not just UX aesthetics
• Product sense, able to translate user and team pain into well-designed technical systems
• Fast executor, able to ship, iterate, and improve continuously

Bonus

• Experience with PLG or self-serve funnels
• Experience with ABM or personalised web experiences
• Experience in multi-region, multi-language setups

What success looks like within 6 to 12 months

• Measurable improvement in website conversion rates, lead to pipeline conversion, and SMB self-serve conversion
• Fully optimised, scalable PLG entry flows
• High-performing ABM landing experiences live and running
• Legacy systems replaced by clean, modern, maintainable platforms
• Internal tooling removing manual steps for GTM and content teams
• Clear, reliable visibility into website-driven pipeline
• Continuous experimentation and measurable gains across the funnel

What’s in it for you?

• Attractive OTE: Competitive base plus variable, and meaningful stock options.
• Unlimited annual leave: Plenty of time off to recharge.
• Annual company summit: Meet the whole team at our yearly summit in inspiring locations across Europe (check out the video from our last summit).
• Team “Bursts”: Opportunities to collaborate with your team in person.
• Home office support: Financial contribution to set up a comfortable, productive home office.
• Learning & development: Annual budget for coaching, certifications, and conferences.