Website Growth Manager / Growth Engineer

We are building a revenue-driven GTM engine where a significant portion of pipeline originates from direct and inbound channels.

The Website Growth Manager will own the end-to-end website and conversion layer, ensuring that:

• High-intent demand is properly captured and converted
• The website supports both sales-led (mid-market/enterprise) and PLG (SMB self-serve) motions
• Digital experiences are continuously optimized to drive pipeline and revenue

This role goes beyond website management — it is a conversion engineering role at the core of our growth system.

1. Own Website as a Revenue Conversion Engine

• Own the performance of the website across: Traffic → lead → pipeline conversion, Direct and organic channels (core pipeline source)
• Continuously optimize: Conversion rates, User journeys, Page performance
• Ensure the website is: Fast, scalable, and technically sound, Structured for conversion, not just information

2. Build & Optimize SMB PLG Conversion Flows

• Own the website layer of the PLG motion for small SMBs
• Partner with Product Marketing and Product to: Define value proposition and conversion flows, Optimize: Landing → signup → activation journeys, Self-serve onboarding entry points
• Continuously improve: Signup conversion rates, Activation rates, Funnel drop-off points

3. Enable ABM & Mid-Market / Enterprise Conversion

• Build and manage advanced website experiences for ABM: Personalized landing pages, Account-specific experiences, Dynamic content based on: Industry, Segment, Campaign
• Support Demand Gen and Sales in: Target account engagement, Campaign-specific conversion flows
• Ensure the website supports higher-complexity buying journeys

4. Drive End-to-End Conversion Optimization (CRO)

• Own CRO strategy and execution across: Landing pages, Core website pages, Forms and conversion paths
• Run structured experiments: A/B testing, Messaging variations, UX/UI changes, Funnel optimizations
• Work closely with: Digital Lead (traffic + campaigns), PMM (messaging), Brand (creative)

5. Own Website Infrastructure & Technical Execution

• Manage and improve: CMS (e.g. Webflow, HubSpot, etc.), Integrations with CRM and marketing tools, Tracking and event instrumentation
• Ensure: Clean data capture, Reliable tracking across the funnel, Scalability for campaigns and experiments

6. Partner with GTM Ops on Data & Funnel Visibility

• Ensure accurate tracking of: Conversion rates across stages, Source-to-pipeline performance, User journeys and behavior
• Help identify: Funnel bottlenecks, Drop-off points, High-intent signals
• Support data-driven optimization decisions

7. Support Global Demand Gen Execution

• Enable regional Demand Gen teams with: Campaign landing pages, Conversion flows, Localization support
• Ensure: Consistency across regions, Ability to move fast on campaigns

Experience

• 4–7+ years in growth, web, or CRO-focused roles in B2B SaaS
• Strong hands-on experience with: Website management (CMS tools), Conversion rate optimization, A/B testing frameworks
• Experience working with: Marketing automation / CRM systems, Analytics tools (GA, Mixpanel, etc.)

Skills & Mindset

• Strong technical and analytical mindset
• Comfortable both: Building (hands-on), Analyzing (data-driven decisions)
• Systems thinker — understands how: Traffic → conversion → pipeline connects
• High ownership — focused on revenue impact, not just UX
• Fast executor — able to ship and iterate quickly

Bonus

• Experience with: PLG or self-serve funnels, ABM or personalized web experiences, Front-end development (HTML/CSS/JS)
• Experience in multi-region setups

What Success Looks Like within 6–12 months:

• Measurable improvement in: Website conversion rates, Lead → pipeline conversion, SMB self-serve conversion
• Fully optimized, scalable PLG entry flows
• High-performing ABM landing experiences
• Clear visibility into website-driven pipeline
• Continuous experimentation and measurable gains

• Generous annual leave: Unlimited PTO
• Annual company summit: Meet the whole team at our yearly summit in inspiring locations across Europe (check out the video from our last summit).
• Team “Bursts”: Opportunities to collaborate with your team in person.
• Home office support: Financial contribution to set up a comfortable, productive home office.
• Learning & development: Annual budget for coaching, certifications, and conferences.
• Co-working allowance: Budget to work from co-working spaces if there are no deskbird hubs close by.