Product Manager

Location: Greater Toronto Area (Hybrid)

Full-Time | Seed / Series A | High Growth

Vivid Machines is building the intelligence layer for specialty crop production. Our AI-powered multispectral camera systems scan every tree and fruit in real time - helping growers reduce inputs, optimize labor, and hit crop targets with confidence.

We’re scaling quickly across crops, geographies, and products.

We’re hiring a Product Manager - someone who can own the end-to-end software product portfolio, translate real-world field problems into excellent product execution, and bring structure to complexity as we scale.

This is a high-impact role at the intersection of AI, hardware, and agriculture, and a key position as we grow. If you want to help build world-changing technology, keep reading.

The Role

You will own the full software product stack at Vivid Machines: the embedded camera software that runs on our hardware in the field, the mobile app used by operators during scanning, the grower-facing analytics dashboard, and the internal tools our team uses to manage deployments, data quality, and customer operations.

You will sit at the center of product, engineering, machine learning, and customer outcomes.

You’ll:

• Own the roadmap across all four product surfaces and make the hard prioritization calls
• Bring structure to how the team plans, builds, and ships - running the sprint process
• Be the connective tissue between growers, field teams, engineers, and the data science team
• Ensure what we build actually works in the orchard, not just in the sprint review

You’ll work closely with the CEO, CTO, engineering leads, and customer-facing teams to ensure we ship the right things, on time, and with quality.

What You’ll Do

Product ownership

• Own and maintain the roadmap across the camera software, operator app, grower dashboard, and internal tools - balancing near-term commitments with longer-horizon platform investments
• Write PRDs that are specific enough for engineering to build from: clear problem framing, measurable success criteria, explicit user stories, and right-sized scope
• Define expansion priorities as we add new crops and geographies, working with agronomists and field teams to understand what changes technically and operationally
• Surface product risks early - especially around ML model readiness, hardware dependencies, and seasonal deployment windows that constrain when we can ship and test
• Play a key role in product marketing activities, from understanding markets to helping teams communicate about the product

Sprint management & delivery

• Run the sprint process end to end: backlog grooming, story sizing, sprint planning, reviews, and retrospectives
• Write acceptance criteria specific enough for engineering to build and QA to verify without ambiguity
• Track sprint velocity, flag scope and timeline risks before they become blockers, and maintain a live view of what’s in flight, at risk, and next
• Manage cross-functional dependencies between software, machine learning, and hardware or field operations so sprint outputs can actually be deployed and tested
• Balance sprint work with longer-term architecture investment, in partnership with engineering leads

Customer & field engagement

• Conduct regular discovery interviews with growers, orchard managers, and ag consultants — and translate what you hear into product requirements. This means you’ll be visiting farms.
• Participate in seasonal field deployments where possible; understand firsthand how our hardware and software performs in real orchard amd vineyard conditions.
• Partner with customer success and sales to triage inbound requests, identify patterns, and decide what belongs on the roadmap vs. what can be resolved through configuration or support.

Internal tools & operations

• Own the product roadmap for internal tooling used by our operations and data teams: deployment tracking, data quality tools, model feedback loops, and customer onboarding tools.
• Identify where manual internal processes can be productised, and work with engineering to scope and ship improvements that increase team efficiency.

What We’re Looking For

• 3–6 years of product management experience.
• Strong PRD writing. You produce documents engineers want to read: tight problem framing, clear success metrics, and scope that’s right-sized for the sprint.
• Technical fluency. You don’t need to write the ML model, but you ask the right questions about what it can do, what data it needs, and what happens when it fails
• Customer orientation. You’ve run discovery interviews and can translate fuzzy field feedback into specific, actionable requirements
• Demonstrated ownership of an agile sprint process — not just participating in it, but running it: backlog, ceremonies, velocity, scope trade-offs.
• At least one role at a company that ships physical hardware or field-deployed technology.
• Strong prioritization processes. You’ve made hard calls about what not to build, and you can explain the reasoning clearly.
• Comfort managing a multi-surface product portfolio - hardware-adjacent software, mobile, web, and internal tooling simultaneously.

Bonus Points

• Background on products where AI or computer vision model performance is a first-class product concern.
• Familiarity with farming of any kind.
• Experience with embedded or field-deployed software where connectivity constraints and hardware variation are real product challenges.
• Already adopting AI tools in product processes.

Why do you want to work at Vivid Machines?

• Right time: Strong investor backing, real traction, and a clear path to scale.
• Real impact: Your work directly affects how food is grown globally.
• Deep tech exposure: Computer vision, multispectral imaging, AI, hardware, and field systems.
• Full product ownership: You own the whole stack — not a slice of someone else’s roadmap.
• Excellent team: Sharp, low-ego, highly driven people who are leaders in their domains and care about what they’re building.

Where to from here?

We want to ensure it’s a good fit on both sides, so you get a job you love, and we offer you a place you’re proud to work at.

Vivid Machines is an equal opportunity employer committed to providing a working environment that embraces and values inclusion and diversity.