Product Designer - Custom Engineering
Pencil
Product, Design
Europe · Africa · Middle East
About us:
At Pencil, we are driving innovation in advertising technology through our state-of-the-art SaaS product, which harnesses Generative AI to redefine content creation. Our mission is to make AI the default in advertising without replacing creative people. To achieve this, we need to make sure that our technology isn’t just in the hands of big brands - we need to try to help small businesses and creative individuals too.
We’re hiring a Product Designer to take full ownership of the user experience within our Custom Engineering pod, the team responsible for building bespoke, high-impact solutions on top of our core marketing OS. You will lead design from strategy to execution, working closely with Product and Engineering to shape specialized features and tailored workflows that help power-users and enterprise clients leverage our AI. This role is ideal for someone who wants real responsibility, values speed and execution, and thrives in an environment where you drive your own specialized projects from end to end. You won’t just push pixels - you’ll help define what custom capabilities we build and why, with a primary focus on delivering scalable, adaptable workflows and seamless integrations.
Key responsibilities:
- Design end-to-end experiences for enterprise integrations, including workflows that connect Pencil with external systems such as DAMs, CMSs, and ad platforms.
- Partner closely with Product, Engineering, and Client Delivery teams to translate complex client requirements into clear, usable product experiences.
- Simplify technical concepts like APIs, data syncing, permissions, and system mappings into intuitive user interfaces and flows.
- Support the design of reusable patterns and frameworks for integrations, helping turn one-off client solutions into scalable product capabilities.
- Work across multiple client projects, balancing short-term delivery needs with long-term platform consistency.
- Collaborate with engineers to ensure designs are feasible, scalable, and aligned with integration architecture and constraints.
- Contribute to the evolution of the product by identifying common patterns across custom projects and feeding them back into the core experience.
- Bring clarity and structure to ambiguous problem spaces, especially where product, technical, and client needs intersect.
Your background:
- 5+ years of experience designing digital products, ideally within SaaS, platform products, or integration-heavy environments.
- A strong portfolio demonstrating the ability to simplify complex systems, workflows, or technical concepts into clear user experiences.
- Experience working on integrations, APIs, or products that connect with external systems is highly valued.
- Strong systems thinking, with the ability to see patterns across different problems and design reusable solutions.
- Comfortable working in ambiguous, client-driven environments where requirements evolve and constraints are real.
- Proven ability to collaborate closely with engineers, with an understanding of technical constraints and system design.
- Ability to balance speed and quality, delivering pragmatic solutions without losing sight of long-term consistency.
- Highly proficient in Figma, using it to communicate flows, edge cases, and interaction details clearly.
- Use AI tools to rapidly create high-fidelity prototypes that simulate real product behavior, enabling faster validation of complex workflows and integration scenarios before engineering implementation.
- Strong communication skills, able to explain design decisions to both technical and non-technical stakeholders.
This role is for you if…
- You enjoy turning complex, technical problems into simple, elegant user experiences.
- You are comfortable working close to the metal, where design decisions are shaped by real system constraints.
- You like variety in your work and can handle multiple parallel projects without losing clarity.
- You think beyond one-off solutions and look for patterns that can scale across the product.
- You are excited by the challenge of making a product fit seamlessly into large, messy enterprise ecosystems.
- You care about building things that last, not just shipping quick fixes.
Benefits:
- 25 days PTO plus public holidays, although we operate a Flexible Time Off scheme
- Health insurance / private medical cover
- Monthly stipend towards wellness, fitness, and learning and development
- Remote - work from anywhere in your home country
- Enhanced parental leave policies, whether you become a parent through birth, adoption or surrogacy
- Access to our Pencil office in The Shard, London for UK employees
- Flexible working hours